Joe Weider, the innovative founder of a bodybuilding empire and the man who exposed Arnold Schwarzenegger to the world, passed away on 23 March in Los Angeles, California. The 93-year-old man died of heart failure.
The bodybuilding King was born in Montreal, Canada. He grew up a passion for bodybuilding after reading a piece in ‘Strength and Health’. He was a teenager at that time. He continued to modernize bodybuilding culture by producing several muscle magazines, such as ‘Muscle and Fitness’, ‘Men’s Fitness’, ‘Flex’, ‘Shape’, etc. that deal with topics related to diet supplements and feasible muscle-building challenges.
Joe’s magazines acquired a readership of more than 25 million by marking bulked up celebrities like Cher, Sylvester Stallone, and obviously, Arnold Schwarzenegger. In fact, he happened to be Arnold’s mentor.
In 1968, Joe brought Arnold to the United States. Arnold was paid $100 per week for writing articles in his magazines. It was Joe who changed Arnold from an unfamiliar muscle man into an American celebrity. He will be deeply missed and remembered with great love and respect.