Tim Cook, the CEO of tech giant Apple, appeared on television for the first time on Thursday night. NBC’ Brian Williams took a one-on-one interview of Cook.
Well, the interview was more like a PR statement and a reflection of the major part of Cook’s Bloomberg Businessweek interview. However, Cook also emphasized on Apple’s intense interest in the television market though he was not into the idea of having an Apple-branded TV.
In the interview, Williams said that throughout the history of business, not a single company could be found that stayed constantly on top. Williams remarked that Apple was bound to fade sometime as a natural cycle was working there. However, Cook retorted by saying the host not to be against them.
The host asked him about the recent Galaxy SIII ad campaign of Samsung in which the South Korean company poked a subtle fun at Apple’s consumers. The ad showed Apple’s customers waiting in long line to buy the latest iPhone. By painting the iPhone consumers as icky, it also suggested that the phone would be suitable only for the parents’ use. Cook responded to this ad by saying that Apple would defend their customers from anyone.
Williams also asked him about the sudden death of Steve Jobs, the former charismatic CEO of Apple. Cook said that he had expected Steve to bounce back despite his ongoing health problems. However, at the last stage of Steve’s life, he clearly realized that Steve could not come back this time.
Cook also informed Williams about Apple’s decision to manufacture some Macs in the U.S. Apple has already been making the processor and glass of iPhone in Texas and Kentucky. However, Cook said that some of the Macs would also be manufactured in the U.S. in 2013.
The interview also covered topics like Cook’s relationship with Foxconn’s Terry Gou, the inner workings of the company, Apple’s standing on being a patriotic company, etc.